reality is only just beginning

Maybe you’ve heard of Magic Leap. Maybe you haven’t googled them. This project was going to be Magic Leap’s first brand campaign, but unfortunately the brand fell on hard times in 2020 and these plans were abandoned. But this commercial lives on as a portfolio piece that I wish I didn’t have to password protect, because I’m very proud of the year’s worth of work I put into it and how it turned out.

CDs: Azsa West/Darcie Burrell, Copywriter: Abby Christensen, Directors: Diana Kunst & Mau Morgo