CALIA MEANS BEAUTY.

And beauty means something different to everyone, as it should.

One thing that we found beautiful as we were concepting these launch films is the notion of hard work.

Work, sweat and exertion itself can by as high of an art form as dance itself. And so, we drew a similarity to dance, as you’ll see here, blurring the line between art and fitness.

ACD: Myself and Scott Fish

CW: Cristina Thorson

AD: Priyanka Pai

Director: Adi Halfin